Alternative Roofing
Roofing SEO Case Study
- 623 Fortune Crescent Unit 100, Kingston, ON K7P 0L5, Canada
- (613) 305-8855
- https://alternativeroofing.ca/
The Backstory of This SEO Case Study
This is an interesting SEO case study, given the fact that the product being sold by the client is incredibly high-ticket and the search demand for the service is very low in the client’s city of Kingston, Ontario.
However, we’ve still managed to achieve some good rankings and are currently (the project is ongoing) planning for expansion to even more cities to make up for the lack of volume.
The service sold by the client is metal roofing. If you’re familiar with the product, you’d know that the average cost of such a roof could be even over $50,000.
This makes any advertising incredibly challenging, with a lot of work that needs to be done.
Our SEO Results
Looking at keywords we started initially tracking, like “metal roofing” and “metal roofer” in the city of Kingston, the results are great!
The Further Challenges
One would think: “Well, you’ve ranked for everything, right? Must be great now!”
Not necessarily.
As said before, the client does only metal roofing in a relatively small service area.
The challenge of low search volume now kicks in. What could we further do to increase buyer-oriented traffic in this niche for the client?
One thing we did was target more cities near Kingston via location pages, and we’ve ranked there too: Gananoque, Belleville, Brockville, Quinte West, and a few others.
Another thing we’re currently working on is targeting “middle of funnel” type of keywords in the metal roofing space:
- Metal roofing costs
- Does metal roofing increase home value
- How long do metal roofs last
And so on. There are a lot more of those than location metal roofing keywords.
We’re also looking at further expanding the service area to big metro areas in Ontario – Ottawa and Toronto. However, that’s still to be decided.
Want Your Own Roofing Success Story?
We can help with your own roofing SEO project. Grow your business and get more roofing clients from your entire service area by contacting us today!
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Kingston, ON