How to Get More Pressure Washing Jobs

Looking to learn how to get more pressure washing jobs? Well, you couldn’t have come to a better place!

We’ll not only cover how to get small jobs like patios or driveways, but also how to land those big commercial jobs that everybody wants.

What makes me an expert in this topic?

For over 3 years now, I’ve been helping businesses land more jobs through SEO.

And today, I’ll share my tips for your own pressure washing SEO campaign, why should you even consider SEO, and then how to get started.

Let’s go!

Understanding the Basics of Pressure Washer Marketing

You’ve likely been cold called for pressure washing leads, SEO, or PPC so many times now that every time you hear these terms, it makes you want to puke. I get it.

But hear me out. I’ll lay out some calculations to you that will make you realize that maybe, just maybe, you have not avoided a complete scam by hanging up on those calls after all.

And you’re lucky because, not only did I not cold call you, but you found me and this article through the exact means your customers will find you – inbound marketing.

Inbound marketing refers to the type of marketing and advertising where you build a system where leads come to you. This would include SEO, and getting found through social media posts or yard signs, among other things.

There is also outbound marketing, where you go out there to find customers. This would include door-knocking or cold calling.

And then you’ll also see options to buy leads. Hard to put this here or there, but you’ll see ads from companies like Angi, HomeAdvisor, Thumbtack, Yelp, and others.

And if you’re currently thinking, “What platform is the best then?” you are asking the wrong question.

It’s not about the specific platform—Yelp, Angi, or HomeAdvisor—but rather the overall approach. What do you think, how do these platforms even get leads? Through Google!

Lead generation is simple once you understand how the internet works and the different stages of the purchasing mentality of customers. Many pressure washers run the wrong type of ad to the wrong type of people. For instance, TikTok or Instagram.

These have a mostly younger audience that does not own homes. And if they do, they’d have less purchasing power than an average Facebook user, who is older.

Going deeper, you need to understand what social advertising actually is. I’ve told this to tons of people so far in different pressure washing forums, but there are people at the bottom, middle, and top of the funnel:

The top of the funnel means that somebody has just heard of or started paying attention to a particular problem or has started to desire a certain outcome. In your case, that would be a freshly cleaned driveway. They’ve either seen a neighbor’s freshly cleaned patio and are now feeling like they’re missing out or something similar. They will likely not have this if you run an Insta ad saying, “We Are the Best Pressure Washers Near You!”. They don’t care, at least not yet.
The middle of the funnel means that somebody is, well, in the middle of their buyer’s research. They go online and search “Cost of Pressure Washing,” “Is Pressure Washing Worth It?” or “Can I Do Pressure Washing on My Own?”. They read blogs or watch videos in hopes of making a better purchase decision.
The bottom of the funnel means that they know exactly what they want but just need to make a choice between the available options. In your case, this would be searching “Best Pressure Washers Near Me” or something similar.

So, to sum it up, TikTok is at the very top of the funnel, while Google is at the bottom of the funnel.

You want to show your ad or website in front of people looking for “pressure washers near me” or “power washing companies near me”. It is much easier to sell to them without the need to come up with crazy offers or hooks to get attention from a 2-second attention span audience on TikTok who will forget what they’ve seen in just a few minutes.

Here is where your ad, “We Are the Best Pressure Washers Near You!” would be much, much more relevant.

Why Search Engine Marketing Works for Pressure Washers

Let’s run the numbers for SEO to see if it’s worth it for you.

Start by signing up for a free trial of the software called Mangools. Then, what you have to do is just enter in “pressure washing [your city]”.

For example, let’s take the city of Durham, NC, and see how many people look for “pressure washing Durham NC” on Google every month.

Or, better yet, we can select your area only (so narrow down your search from the United States to Durham only) and look up “pressure washers near me”.

In Durham, there are around 1,700 searches for your keywords. That’s 1,700 potential customers looking up companies like yours every month.

The top 3 companies on Google Maps get 15%–20% of all of these people to come to them. It makes sense, right, because these companies usually have the best and most reviews, photos, and overall brands. So, in your area, that’s around 250 people per Google Business Profile.

Then, you’ll get one call out from every 10 to 20 lookups of your profile. So 25 to 35+ calls per month. Then the closing is up to you.

There’s also the other type of keyword, the “near me” keyword.

An interesting piece of data is the “CPC” right next to “Search”. It pretty much shows that Google advertisers are paying around $10 just to get a single visit from people searching this keyword.

This means that this traffic makes the advertisers enough money to be able to afford to pay $10 for every click they get from someone searching “pressure washing near me”. The same is true for other keywords.

With SEO, you’re not paying anything for those clicks, yet you’re reaping the most benefit.

And in this example, similar to the one before, there are around 1,100 potential customers, adding up to the total of 2,800 potential pressure washing customers for your business in the city of Durham, NC. And then, for companies that can service the surrounding areas, like Chapel Hill, Cary, Apex, or Raleigh, there’s a lot more low-hanging fruit to grab.

With these 2,800 new potential customers to reach, when running our numbers and using a close rate of 30%, that’s an additional $4,000 in monthly revenue on the lowest of ends.

How to Get Pressure Washing Jobs with SEO

Let’s get into it. How do you actually get to the top of Google?

Google Business Profile

Open a profile if you have not already on: google.com/business. It’s FREE. Literally, the only thing that you might convince me is not worth it is the video verification on Google.

For that to work, you need to record all of your equipment, business signage, vans, team members, and office space with documentation that proves you’re a real business in just under a minute. It requires a bit of time for multiple attempts, but you can get it done in around 15 minutes.

Once you get through that, you’re set. What to do next?

Max out all fields. Description has a word limit; use it all up. Mention all the services and areas you cover.
You’ll have a “Services” tab. Use it, list all of the services and describe them all in their own tabs.
Photos. This one is big. Literally upload as many as you possibly can. If you looked at some of the Google Business Profiles in our case studies, you’d see they all have literally hundreds of photos, videos, and before-and-afters.
Reviews are HUGE. Every single customer you get, ask for a review. Make sure the review is in-depth. How did you find us? What problems did you have? Why did you choose us instead of competitors? How did we help you overcome those problems? And what was the end result? The better the story they provide, the more believable the review.
Add social media (you’ll have an option to add all the main platforms; make them if you do not have them already).

Website

The second part that plays a huge role in SEO is the website. Just note that this part is a lot more technical, but here’s how it is done.

You need a clear title that says something like “XYZ Pressure Washing – Best Pressure Washers in Durham Area!” (sticking to our Durham example).

Then, service pages, which would simply be the types of washing:

Patios
Driveways

Also, add the types of properties you do:

Condo and apartment complexes
Residential homes/single families
Mansions/beachfront luxury properties
Commercial office spaces
Hotels

And so on. Pressure washers often ask how to get specific types of jobs; here’s how. When somebody would look up:

“Hotel pressure washing near me” – your hotel page would show
“Restaurant pressure washing near me” – your restaurant page would show
“Commercial pressure washing near me” – your commercial page would show

Next, service areas. I am, again, assuming most of your business is carried out in Durham. So, have a page: site.com/service-areas/durham, site.com/service-areas/chapel-hill, etc.

You’d call these pages “Pressure Washing Durham”, “Pressure Washing Chapel Hill”, and so on.

They will all target customers from each given city, and help Google figure out what area do you cover. This, in turn, will help your Google profile have a wider reach.

Not only that, but customers will easily be able to see where can you go for a job and where not.

“Trust pages”, which include all of the following:

About, with company history, founders, and real human beings shown on the website. Otherwise, the site just seems artificial, like I’m indirectly speaking to a bot.
Our team, with all of the team members and staff nicely displayed. Links to their LinkedIn profiles would be ideal.
Our certifications/licenses, if they apply. Link to institutions that issue them.
FAQs page. Add 20-30 questions. Skip the objections on the phone by addressing queries before they even call or fill out a form.
Portfolio. Before-and-afters, videos. If you have not done a lot of jobs thus far, all good, then make the page “look bigger” with more photos or videos per project.

Offsite Promotion

After you have completed your site and Google Business Profile, there’s still a lot of work to be done to get them to the top.

You’ll need:

Social profiles. Think about it: it’s only natural for a new business to open up social media sites like Facebook, Instagram, and LinkedIn after they begin running. Make your profiles and list your site.
Directories. Get listed on Yelp, YellowPages, Nextdoor, Apple Maps, Bing Maps, BBB, Manta, and others. People use those sites too, so get listed there as well.
Other blogs. This is more advanced. You want other blogs in the home cleaning space to link to your website. Those blogs have readers, and it works great for SEO when Google sees that other blogs point to yours.

Facebook

Again, unlike Google, social media is primarily top of funnel audience.

They don’t care about pressure washing but are just looking for interesting posts to see.

Again, people on Facebook DON’T CARE about your ad. They want to see memes, cat videos, their aunt embarrassing herself with lame quotes and posts, and an occasional political argument. NOT your ads!

So, you need to take away their attention.

How do you do that?

Well, by either making a bold claim or coming up with an offer that can be took on impulsively.

Nobody pays $500-$1,000 for an impulse purchase. It takes research or trust.

But something lower-end, or even free, will likely work much better.

Now, even though I know what it takes to get them to work, honestly, I’m no FB ad-running expert.

I can confidently say, though, that to get Facebook to work, you need to learn how to capture attention from somebody in less than a second. The first few sentences and the media you use are the key.

Google Ads

And lastly, what about Google Ads?

Google Ads can get you much faster results and more jobs than SEO, but it costs a lot. And they’re a bit tricky to learn, too.

But once you pass the initial learning phase (which typically takes 2-4 weeks), you will be well off.

Remember the images I attached from Mangools? CPC shows us the approximate costs of running Google Ads.

If the CPC is around $15, it takes around $150-$250 a day, or even more, to bid on Google and get clicks. It ain’t cheap. It is best to use them as needed while building up your reviews on Maps.

But in Durham, you’d likely get around 50-60 clicks a month on the lowest of ends (while top 3 companies on Maps get 15%-20% of the business, Google Ads get 2%-3% each), with a slightly higher conversion rate of 5%-10%.

The pros are that the results are instant and, over time, you can decrease your cost of leads. But the cons are that Google does everything in its power to eat up your entire budget before you even get a single valid lead.

They’re still worth a shot, but like everything else, the more time, effort, and money you put into something, the better the results.

Wrapping up

And that’s about it! Over time, you’ll see more and more blogs here around every single topic mentioned in this article, explaining how to do each step more in-depth.

Hopefully, this article was good enough for you to just start doing your own inbound marketing. Do not buy leads and build other people’s businesses, but rather build yours instead.

Inbound marketing can also make your company more valuable, but that’s the topic for another day.

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