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SEO for Roofers That Lands High-Ticket Work You Want!
With a new roof costing $15,000-$25,000 on average nationwide[1], it makes sense to do whatever it takes to beat your competitors.
With more roofers entering the market today than ever before, your marketing needs to be as sharp as it possibly could be.
A well-implemented SEO strategy is a crucial aspect of roofing marketing, as SEO is the second-highest ROI marketing channel, trailing only behind email marketing[2].
With SEO, not only can you sell more new roofs, but all the other services you might provide, including repairs, replacements, siding, windows, and others.
To get a taste of our roofing SEO service for free, click the button below and book your free SEO audit.
We’ll go over your roofing website, suggest improvements for both quick results and long-term gains, and present just how many jobs you can get and how quickly you can get them.
Why SEO for Roofers?
Why does SEO even produce such an ROI? Why does every other YouTube or Facebook ad you see try to jam roofing SEO in your face? Why are you even reading this page?
Well, it’s simple. Because SEO brings leads. The same way you landed on this page (we don’t promote this landing page anywhere else besides on Google), the same way your new customers will land on your own roofing website and contact you for an estimate.
Alphabet (Google’s parent company) is the leading internet platform by revenue[3], meaning it makes more advertising money than Facebook, Instagram, and other platforms.
Google has almost 90% market share in the search engine industry[4], and it’s mostly used by millennials[5].
This is the same age group that is about to inherit $90 trillion in assets[6], meaning that the customer group that found your company through word of mouth, yard signs, and other “traditional” means of advertising is going to be outnumbered by a customer group that relies on Google and other more “modern” advertising channels to find businesses.
If you want your company to be future-proofed, you need to be online, period. And Google is the place to be among all online platforms.
What Does Roofing SEO Entail?
Roofing SEO entails getting your roofing business ranked in the “GBPs” and “Websites” sections displayed in the image. “GBPs” refers to Google Business Profiles, and our approach is heavily focused on this asset.
Each of the top three Google Business Profiles in that section gets around 15%-20% of the traffic that comes from searches like “roofers Salt Lake City” which prompted the results page you see on the image.
Many people also use terms like “roofers near me”, “roofing companies near me”, and similar.
What about websites? Similar numbers are for the top three websites, and the rest get pretty much no traffic.
This means that if you had a website and a GBP, both #1 in their own sections, you’d get 40% of the search engine market in your city. Out of 100 searches, this would equate to 40 visits to your business assets.
This converts to money when you count the fact that an average business gets 5% of total traffic as leads. That’s 2 leads out of just 40 visitors, and cities like SLC have not just hundreds but thousands of people looking for roofers every month.
And we would not stop just at ranking for these generic terms, but also for your specific services and products, like, for example:
- Roof repair
- Roof leak repair
- Roof replacement
- Metal roofing
- Asphalt roofing
And more.
How Does Your SEO Process Work?
Our SEO process is simple.
- First, we start with your Google Business Profile. We’ll optimize it right away as that is the quickest thing we can do that can still lead to worthwhile results.
- Then, we move onto the website. We’ll likely need to rebuild your website, as most roofers have bad websites (a number of factors determine if a website is “bad” or not). Don’t worry, your new website will be faster, look better, and contain more information and media.
- After we’re done with that (2nd step can take up to 4 weeks), then we’ll focus on promoting your company around the web through the means of business directories, other types of websites, blogs, and more.
In the meantime, any opportunity that we see showing it’s face (perhaps, for some reason, in your particular area, metal roofing is growing in demand, and we’d build a page around that product to capture those leads).
Over the long run, we’ll keep promoting your website, getting links to it from other bigger websites with more users, and publishing information to your website and capture as many leads as we possibly could.
Our SEO Services for Roofing Companies
Local SEO
Helping one-location businesses get more customers, free up their owners' time, and grow in more areas.
Multilocation SEO
Have multiple locations? I'll help you open even more with multilocation SEO.
Multilingual SEO
Ideal for companies in California with Spanish speakers, Quebec with French, and so on.
Nationwide SEO
If you serve nationwide, reach out for a custom nationwide SEO game plan!
Reviews
Customers Are Happy. So Are We!
Our Pricing
Our pricing is stupid simple.
$500 Per Month Per Website
Most companies have only one site, as they should.
$250 Per Month Per GBP
GBP being Google Business Profile.
This totals our pricing at $750 per month for one-location Roofing SEO Services.
- Cancel Anytime, No Contracts
- You Own All of the Work
- Excellent Responsiveness and Support
More FAQs!
How long does SEO take?
We’ve had some cases where results were instant, but this is highly dependent on your situation.
Instant results can mostly be achieved by starting off a campaign with landing pages targeting smaller cities around your main location that have pretty much no competition.
Remember, just because a town has 2,000 residents doesn’t mean those people don’t need reroofing too. And very few companies put effort into ranking in those smaller towns.
More about how long does local SEO take.
Is local SEO worth it?
You tell us.
You put $750 in every month for 12 months, totaling your investment at $9000.
With just ONE new roof, you’ve repaid that investment and made a little profit on top of it.
So, venture into this expecting just one new roof installation customer in the next 12 months and you’ll have a much better experience than expecting the moon.
What about Google ads?
Google Ads are insanely expensive for roofers. For example, roofing keywords cost $50, $100, or even more PER CLICK (not per lead, just a click to your website).
I’d say if you’re not ready to spend AT LEAST $5,000 on Google Ads just to TEST the market, don’t even consider them.
For that budget, you can get 5-6 months of SEO work, which is often more than enough to start getting consistent work and see results.
Data Sources and Citations
- Architectural Digest – How Much Does a New Roof Cost? | 2024 Guide (Link)
- Marketful – Mind-Blowing Digital Marketing ROI Statistics (2024) (Link)
- Statista – Market capitalization of the largest internet companies worldwide as of August 2023 (Link)
- Statcounter – Search Engine Market Share United States Of America (Link)
- UserTesting – How different age demographics search the internet (Link)
- Forbes, Jack Kelly – Great Wealth Transfer: How The $90 Trillion Windfall For Millennials Could Change The Job Market And Economy (Link)