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SEO Service for Carpet Cleaners That Delivers an ROI
“Carpet cleaning isn’t a high-ticket business like restoration or roofing; why is SEO worth it for us?”
Yes, it’s true that your AOV (Average Order Value) is much lower than an average water damage job that can easily be worth five figures, but you haven’t counted in the repeat customer base.
As far as we know from working in the industry, carpet cleaning is a yearly requirement for every homeowner who has a carpet. Maybe even twice per year if they have a lot of traffic in the house.
So, while you’ll only make around $250 per job, if you gain the customers’ loyalty through a well-done job and overall great experience, that money will be made many times over.
Calculate your customers LTV (Lifetime Value) and see how much money an average customer is worth to you over a 5-year, 10-year, or even longer lifespan, and you’ll see that $250 per customer is NOT where you’ll stay. It could be 3x, 5x, or even more than that.
SEO is one of the best customer acquisition strategies, because the leads are coming to you. You know well already that if somebody is coming to you, they have a much higher intent of buying as opposed to you reaching out to them.
Hence, it’s time to get your own carpet cleaning SEO going. Book an audit of your website below and receive a completely free strategy report in a video format.
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Our Carpet Cleaning SEO Services
Local SEO
Helping one-location businesses get more customers, free up their owners' time, and grow in more areas.
Multilocation SEO
Have multiple locations? I'll help you open even more with multilocation SEO.
Multilingual SEO
Ideal for companies in California with Spanish speakers, Quebec with French, and so on.
Nationwide SEO
If you serve nationwide, reach out for a custom nationwide SEO game plan!
How SEO Can Help Solve Your Lead Generation Problems
We hang around TruckMountForums and other groups with carpet cleaners and one of the most frequently asked questions is “how do I get leads?”, along with:
- Are lead sellers worth it?
- I am posting on Facebook for months with no luck, any better ways to get customers?
- I burned a lot of money on Google Ads, what can I do to get leads for cheaper?
Well, SEO is the answer to all of these questions. Know that our carpet cleaning SEO and ranking for carpet cleaning keywords isn’t just an isolated effort.
You most likely provide other types of services too, and we can help you get customers for those as well:
- Commercial cleaning
- Upholstery cleaning
- Post-construction cleaning
- Air duct cleaning
- Water, fire, and mold restoration
And more. Maybe SEO doesn’t seem as valuable to you when you look at only acquiring carpet cleaning jobs, but when you consider that for the same price, we’ll help you get more jobs for almost all services you provide (as long as there is sufficient demand in your area, but even if there’s not, we’ll simply expand your targeting).
Our Pricing
Our pricing is stupid simple.
$500 Per Month Per Website
Most companies have only one site, as they should.
$250 Per Month Per GBP
GBP being Google Business Profile.
This totals our pricing at $750 per month for one-location Carpet Cleaning SEO Services.
- Cancel Anytime, No Contracts
- You Own All of the Work
- Excellent Responsiveness and Support
Is Carpet Cleaning Hard to Rank for?
This is a very broad question. If you’re based in a big city, like Miami, Dallas, Houston, LA, NYC, or another one, then yes, we’ll have a more challenging time getting you to the top.
However, note that competition in SEO only means that the length of time it will take us to get there is longer, not that it is completely unachievable.
How Does Your SEO Process Work?
Our SEO process involves a lot of sub-processes, including:
- Content writing for your articles, service pages, and location pages
- Technical optimization like URL structure, internal linking, speed, and other steps (although a lot of these are one-time jobs)
- Off-page SEO, simply known as “building your web presence,” includes publishing your business on social media, business directories, blogs, and other types of websites
Can You Outrank Big Companies?
Yes, especially on Google Maps, like you see on the image on the right (or below, if you’re on mobile).
Google loves local businesses, as long as they have a great rating and an SEO-optimized website.
While we can’t help you with the first, we can with the latter.
Claim your free SEO audit today!
How Much Money Can I Make With Your Carpet Cleaning SEO?
Take a look at the picture on the left (or, again, below on mobile), and you’ll see that the total demand just for this set of keywords (“carpet cleaning Miami” and similar) is around 4,200.
Note that this keyword group isn’t the only one that exists. Many people also search for “carpet cleaning near me” and other variations.
When you combine those with the ones in the picture, the total demand is around 9,000 searches per month for carpet cleaning.
The top 3 companies get 15%-20% of clicks each[1], which would translate to:
- (9,000 * 10%)*20%=180 SEO traffic every month to your carpet cleaning business
Then, when you apply an industry standard conversion rate of 5%[2], this would equate to 9-10 carpet cleaning leads per month.
A good closer would close on 30% of these leads, which means 3 carpet cleaning customers per month, equating to around $750.
We don’t like to promise the moon. However, we have not included calculations for all the other services you might provide. If we were to do that, the numbers would be much higher.
And finally, the compounding really starts to occur when each of these added customers starts calling you again for the next year’s cleanup.
Want numbers specific to your area? Claim your free audit below!