HVAC SEO That Lands Jobs!
HVAC SEO Services for More AC Repair and Installation Leads
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SEO for HVAC Contractors That Gets the Phone Ringing
How much is an AC repair job worth to you?
Well, according to our own market and keyword research, AC contractors find it valuable enough to pay $300-$400 per AC repair lead on Google.
The tool you see in the image is called Mangools, and this tool shows how much demand there is on Google for any particular service you might be selling on a monthly basis.
For HVAC services, there are over 6,500 monthly searches on Google in the example market of Fort Lauderdale.
Advertisers are bidding over $30 per single click from these keywords, meaning that they’re spending around $300 at least per lead (given that ads typically convert at around 5%-10%). This is a typical scenario in the HVAC industry across the country.
If your competitors are spending this much on advertising, why do you think you can get away with doing none of your own?
But the good news is that you don’t have to only do Google Ads. SEO typically requires a smaller budget, and the ROI can happen not that long after the results you’d get from PPC.
Book a free website audit below, and we’ll go over your own specific market, tell you how many jobs you can get per month, and what’s it going to take to get there.
Our SEO Reviews
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Why SEO for HVAC Companies?
Because SEO brings HVAC leads. The same way you landed on this page (we don’t promote this landing page anywhere else besides on Google), your new customers will land on your own HVAC website and contact you for an estimate.
SEO is the 2nd-highest ROI digital marketing channel out of them all (it’s above PPC, social, and others)[1]. With our HVAC SEO services, you can sell more jobs, like:
- AC repair or replacement
- New AC installation
- Furnace repair or replacement
- New furnace installation
- Commercial HVAC jobs
And more. Going deeper, local SEO for HVAC companies is essential for future-proofing your business.
Alphabet (Google’s parent company) is the leading internet platform by revenue[2], meaning it makes more advertising money than Facebook, Instagram, and other platforms. Google has almost 90% market share in the search engine industry[3], and it’s mostly used by millennials[4].
This is the same age group that is about to inherit $90 trillion in assets[5], meaning that the customer group that found your company through word of mouth, yard signs, and other “traditional” means of advertising is going to be outnumbered by a customer group that relies on Google and other more “modern” advertising channels to find businesses.
If you want your company to be future-proofed, you need to be online, period. And Google is the place to be among all online platforms.
How Our HVAC SEO Process Works
Let’s break it down in simple-to-understand steps.
1. Website Audit
A website audit simply refers to what we’ve briefly described above – looking at your existing website, analyzing how well it has been “SEO-ed” so far, what needs to be fixed for better results, and then giving a client an approximate timeline for when the changes will take effect.
If you don’t have a website, then this step is skipped, and we’re moving onto the next stage.
1.1 Keyword Research
Keyword research, as SEOs refer to it, or market research, a term that might resonate with you more, is also a part of the initial phase of preparation work.
We will not be able to fully complete your audit without knowing what you actually want to rank for and, as importantly, whether the keywords you’re going after are actually going to make you any money.
There’s no point in ranking for a search term like “What is an Air Conditioner?” as an HVAC company. This is a purely informational keyword with (most likely) no buyer intent behind it. This means that the user searching for this keyword has no intention of spending money, just finding information.
But a keyword like “Air conditioner repair Fort Lauderdale” has all the buyer intent we need. It’s highly specific, both to a service and an area, and it’s the reason why PPC advertisers are spending so much money on it and why CPCs (cost-per-click’s) are so high.
We can easily find your best keywords simply by looking at which ones have the highest CPCs. The more PPC advertisers spend on a keyword, the more money there is to be made.
And a highly competitive advertising market doesn’t always mean that the SEO SERPs (organic search engine results) are as competitive. Book your free audit to find out more!
2. HVAC Website Creation/Rebuild
Now that we have our steps to take with your SEO campaign, it’s time to get going.
Website creation (or recreation) is the foundational stage where we set the stone for all the future work we do. If we screw up this step, all the additional work we’ll go over in the following steps goes to waste.
Critical aspects of the website’s build and design:
- Making sure the site is technically sound, meaning that it loads fast, it’s responsive for all devices (desktop, mobile, and tablet), and that the code the site is made of isn’t messy and causing errors. The site needs to be “lightweight” because those sites tend to rank faster. Many inexperienced HVAC SEO companies install too many WordPress plugins, for instance, which go hard on the website load speed. This is a mistake.
- Getting the site “architecture” right. Your URLs need to make sense. Look at your website as a library. Each “genre” goes under a different “directory” of books. The Drama directory has comedy and tragedy books, and so on. Same goes for your HVAC website. Services like AC or furnace repair go under the /services/ directory, company information pages like Our Team, Our Gallery, or Our Reviews go under /about/ directory, and so on. Too many HVAC companies try to rank with just a homepage, stuffing it with all of the information about their business, but this often backfires.
- Writing content and gathering media. Content refers to texts used for each page. The text needs to be readable, with no grammar errors, without sounding like a bot (too many companies copy-paste from ChatGPT without any proofreading), and entice someone to call you through different CRO (conversion rate optimization) methods.
There’s a lot more to it, but this a short summary of web design steps.
3. Off-page SEO
“Off-page SEO” simply refers to building your web presence. Among a few other things, this would include:
- Creating social media profiles for your company
- Listing your business on directories like YellowPages and Yelp
- Getting your website featured on media websites
And the list goes on. This is done once the website design step is fully complete.
Our SEO Services for HVAC Businesses
Local SEO
Helping one-location businesses get more customers, free up their owners' time, and grow in more areas.
Multilocation SEO
Have multiple locations? I'll help you open even more with multilocation SEO.
Multilingual SEO
Ideal for companies in California with Spanish speakers, Quebec with French, and so on.
Nationwide SEO
If you serve nationwide, reach out for a custom nationwide SEO game plan!
Our Pricing
Our pricing is stupid simple.
$500 Per Month Per Website
Most companies have only one site, as they should.
$250 Per Month Per GBP
GBP being Google Business Profile.
This totals our pricing at $750 per month for one-location HVAC SEO Services.
- Cancel Anytime, No Contracts
- You Own All of the Work
- Excellent Responsiveness and Support
More FAQs!
How competitive is HVAC SEO?
Yes.
Seriously, HVAC SEO is very competitive. Not only are you fellow AC contractors bidding like crazy on Google Ads and hiring SEO agencies, but there’s also a lot of spam and lead generation advertisements present as well.
Fake review practices are almost the norm, and competitors intentionally clicking on ads all for the sake of draining a company’s budget can also happen to PPC advertisers.
SEO in this industry requires more time than in, for example, industries like deck building, flooring, or other types of home renovation.
The shorter the sales cycle and the higher the AOV (average order value), the more hardcore SEM (search engine marketing) competition there will be.
Which is why we need you to stick to an SEO strategy, regardless of whether you go with us or another HVAC SEO agency, for at least 6 months and be patient to truly start landing some high-end jobs.
Is local SEO for HVAC companies worth it?
You tell us.
You put $750 in every month for 12 months, totaling your investment at $9000.
With just 3-4 HVAC jobs, you’ve repaid that investment and made a little profit on top of it.
So, venture into this expecting just 3-4 new HVAC customers in the next 12 months and you’ll have a much better experience than expecting the moon.
What about Google ads?
If you want to run ads, run Google Guaranteed ads (officially known as Local Services Ads).
Also, buy phone calls from lead generation companies. These advertisers already know what works and have tested the waters for you.
It’s way better to go with either of these options than to try and fail with Google Ads over and over until you find the approach that works for you.
Be sure that you will fail with your first ad. Maybe even your first five ads. It takes a lot of testing and it’s not an instant money machine you may have been led to believe.
Data Sources and Citations
- Marketful – Mind-Blowing Digital Marketing ROI Statistics (2024) (Link)
- Statista – Market capitalization of the largest internet companies worldwide as of August 2023 (Link)
- Statcounter – Search Engine Market Share United States Of America (Link)
- UserTesting – How different age demographics search the internet (Link)
- Forbes, Jack Kelly – Great Wealth Transfer: How The $90 Trillion Windfall For Millennials Could Change The Job Market And Economy (Link)