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Best Deck Builder SEO Services
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SEO for Deck Builders That Works
Looking to book more deck installation jobs? Perhaps you also want to install more pergolas, covers, and maybe even porches?
You’re at the right spot. We help deck builders get found on Google and make more money through our deck builder SEO methods.
Deck building is still an untapped industry, at least in terms of SEO, with many companies still disregarding their SEO because they either think it’s snake oil or too complicated.
Well, it’s not, for both. Most of the time, they get comfortable because they get a lot of business through word of mouth or other types of advertising.
This leaves the room for you to swoop in and steal your competition’s would-be deck leads with SEO. It doesn’t take long for the results to start kicking in and once you rank, you stay ranking for years, as long as you’re properly maintaining your SEO.
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Why SEO for Deck Builders?
In essence, our deck builder SEO helps you claim the top spots in the “GBPs” and “Websites” sections you see in the image.
Why would you care about these top spots?
Let’s run a simple calculation:
- Top profile in the “GBPs” section gets around 20% of the traffic for themselves.
- Top website in the “Websites” section gets around 20% of the clicks.
So, if we take the demand, as you can see in the example image above about deck building in Cincinnati, that’s a total of 40% of 2,900 potential customers, which equals 1160 visitors to your deck business every month.
Now, an average website converts at 2%-5%. Conversion simply means a lead for a new deck, a deck repair service, a new pergola, or another service you might be selling.
This means that you’d be getting up to 58 leads per month for high-end deck, pergola, and other services, just from SEO in Cincinnati.
How SEO Works?
We wrote a pretty in-depth local SEO guide[1] that dives deep into how deck builder SEO and all other types of local SEO work.
Feel free to check it out to learn more.
But in a nutshell, SEO involves three stages.
Website Build/Rebuild
Most websites from local businesses, especially deck builders, are poorly built. It’s not just about the design (although that plays a role), but it’s also about the website’s “architecture” and the technology used.
This is why, almost every time we take on a new client, we need to rebuild a website using lightweight software that doesn’t slow down a website (which matters because most consumers won’t wait past 3 seconds for a site to load[2]) and has a great structure.
What does a website “structure” mean?
Your site needs to have easy-to-follow URLs:
- yourdecksite.com/services/decks
- yourdecksite.com/services/pergolas
- yourdecksite.com/service-areas/cincinnati
And so on.
Most deck builders have sites with their URLs all over the place, having no consistency, which not only makes it harder for your site visitors to find what they want but also for Google to understand what you want to rank for.
Content Marketing
Content marketing means, well, marketing through your website’s content.
People aren’t just looking for “deck builders Cincinnati” keywords. Given how expensive your services are, many need more information, like permitting requirements in their city, average cost of a deck, and more.
We’ll place all of the answers to these questions on your website to attract even more people who are somewhat interested in a deck but need some extra convincing. This is what content marketing is for.
Offpage SEO
Offpage SEO refers to the act of promoting your website throughout the web.
You see, Google measures the so-called prominence[3] of each business listed on their platform.
Once the website is done, we’ll immediately start promoting it and placing it in front of as many people as possible.
Each of the links your site gets from other websites (these links are called a backlinks) counts as boosted prominence. The more prominent your business, the higher you’ll rank.
So, to sum it up, offpage SEO involves getting more backlinks for your website.
Our Deck Builder SEO Services
Local SEO
Helping one-location businesses get more customers, free up their owners' time, and grow in more areas.
Multilocation SEO
Have multiple locations? I'll help you open even more with multilocation SEO.
Multilingual SEO
Ideal for companies in California with Spanish speakers, Quebec with French, and so on.
Nationwide SEO
If you serve nationwide, reach out for a custom nationwide SEO game plan!
More FAQs!
Does SEO really work?
Yes, it really works.
Of course, as with anything else, you get what you put in.
Think of your deck skills. You wouldn’t be as skilled or know as much about decking itself, the business, and the industry if you haven’t made it your life’s work.
Same goes for SEO. If you let us, people who have made SEO our life’s work, handle it for you for a long enough time, you’ll get your ROI.
If not and are just here to shop around, jump from a shiny object to a shiny object, then you won’t see any returns.
How much should you pay for SEO?
Most deck builders can rank with less than five figures spent. This might seem like a lot, but here’s where that cost goes:
- SEO tools, like you’ve seen in the screenshots on this page
- Paying for our team’s value, skills, and experience
- Testing and further educating ourselves on SEO
And so much more.
Our objections are pretty much the same as yours when a homeowner tells you that you’re too pricey.
“You get what you pay for.”
And as far as we’re aware, 1-2 deck jobs and you’ve repaid all of your SEO costs, and you’re on top of Google for years to come.
Is SEO becoming irrelevant?
Not really. Quite the opposite.
Google keeps pushing more and more companies down the first page. SGE is a prime example of Google trying to force companies into running ads.
The antitrust lawsuit against Google also shows that they are monopolizing the search advertising market.
These things will keep on coming.
Most deck installers will have to pay inflated advertising costs to get business. But you won’t, because of our help.
The only time SEO will become irrelevant is if search engines go away. But even then, there will be a digital channel of some sort where a consumer will go to search for information, a product, or a service.