Window and Door Company SEO Services

First, you have to understand a “funnel” methodology. Bottom of funnel, middle of funnel, and top of funnel.

For instance, social media advertising is top-of-funnel advertising. You have to scream and shout with the best offer you have for them to even listen.

People on Facebook DON’T CARE about your ad. They want to see memes, cat videos, their aunt embarrassing herself with lame quotes and posts, and an occasional political argument. NOT your ads!

So, you need to take away their attention.

This is done by having a bold, almost crazy hook that gets them in.

Maybe something like:
– Our Affordable Windows Will Help You Sell Your House For More
– Bad Doors Leave Your House Open to Risk of Theft (See Proof!)
– Your Wife Will Leave if You Don’t Do This…

Just kidding about that last one. Kinda…

But this is seriously what it takes. It’s hard.

Even though we know what it takes to get them to work, honestly, we’re no experts.

Our core focus is Google, specifically organic SEO.

Here’s why. Google is “bottom of funnel,” which now means that the customer already knows what they want and has expressed serious interest.

It is much easier to sell to this audience. It doesn’t take screaming and shouting and making bold claims.

But the work is a lot more technical. Takes a great website. A lot of effort in building up reviews. Promoting your website on other websites.

However, it pays dividends because once you build on Google, you STAY there. For YEARS. That’s free real estate. People will find you and see you #1 long after you put the initial SEO work in.

The problem is that most contractors or pretty much anyone isn’t willing to wait out that initial period and trust that the algorithm will eventually notice it. Google scans billions of sites DAILY; it takes time.

How hard is it for you to answer 15 text messages at the same time? Now imagine having to mathematically calculate which site out of tens of billions needs to be first so they don’t lose out on ad revenue, and so on.

There is a lot more at stake for Google to show a bad website to their users. Their resources and ad revenue will be impacted.

The truth is, Google Ads are way more likely to suck out all of your cash instead of getting you business. Unless…

With Google Ads, there is this thing called the “learning phase.”

It will take both time and money to get Google Ads to work. It’s as hard as SEO, if not harder. In the beginning, it’s like gambling.

Not only are Google Ads hard, but their costs are also inflated.

Google, besides the antitrust lawsuits, can be shady with its advertising costs. The clicks are overly expensive, unnecessarily.

Google can be very greedy. And they use “AI” to try to make you think they will somehow get you tons of business overnight.

Not true. It will take weeks before you get any results.

• If you’re not ready to go into the red for a few weeks before getting anything out of it, do not run Google Ads
• If you’re not willing to split test with Google and just give up after a first try, do not run ads at all
• If you’re not willing to spend A LOT of your hard-earned money on Google Ads before getting decent ROI (which can easily take months), do not even think about Google Ads

Online articles and videos have likely made Google Ads seem way too easy. It’s not like that. It’s not a golden goose.

They do work, but it’s just like everything else—you get what you put into it.

Those who push through this learning phase will then start slowly reaping their rewards.

Our answer to those serious with their marketing would be to actually do both.

Who wins at Monopoly?

The one with most real estate. Treat spots on the first page of Google like real estate:

• Ads
• Google Maps results
• Organic website results

The more of these you own, the higher chance Google users will “pay you rent”—buy  your services.

When was the last time you revisited a bad restaurant where you ate something that gave you stomachache?

That’s right, neither did I!

Your reviews will build your SEO up like a snowball, because the more reviews you have and the better SEO you do, Google will give you more leeway and expand your reach to other cities nearby, leading to even more work and even more reviews down the lane.

So focus on that. If you have no idea how to get reviews, we’ll help you build that channel.

The rest—setting up a website that looks professional, loads quickly, and has a decent portfolio with pictures and videos—will be on us. But we can’t take care of the reviews for you. You’re the one interacting with customers, not us.

Check out this recent Angi lawsuit. That’s part 1.

Part 2. All Angi leads get resold to 5 or more different companies, and it’s a race to getting the lead first before other contractors.

Part 3. You don’t own the lead source. Angi does. It’s their site, not yours. You need an inbound lead channel you own, and that does not stop as soon as you cancel the service or advertising.

So, this not only excludes Angi, but Thumbtack, Google Ads, Facebook Ads, and others. They can all work if you put the effort in, but as soon as you turn them all off, the leads and calls stop.

But this is not the case with:

1. Word of mouth, of course
2. Referrals
3. Local SEO

Build an inbound lead acquisition channel. On the internet, Google is the type of channel you can rely on. It’s not going anywhere any time soon.

In fact, ads are getting more and more expensive because Google keeps pushing more and more websites down the page 1 so many companies who are not among the top 3-5 in their area who get no business organically are forced to run ads.

And how do you think Angi gets all of the leads they sell to you anyway?

Besides direct traffic, it’s through SEO! So why not cut the middleman out and get those leads yourself without ever relying on other lead sources?

Not to mention this makes your brand more valuable and sellable in the long run.