The Leading Multilocation SEO Services

It’s easy. People on Google are the “bottom of funnel” audience. Bottom of funnel means that they already know what they want and that they are just looking for the right company for their needs.

They are already sold onto the product or service, but just need some convincing from you to become your customers instead of somebody else’s.

Social media, both posts and ads, is a bit different. It’s a “top of funnel” audience. Let’s take Facebook as an example.

The audience on Facebook is not looking for anything specific, but rather just to chill and look at memes or funny cat videos.

In other words, you need to take away their attention and put it on you. In painting and most other home services, this is harder to do, as most people know when they need you, and when not.

Perhaps a unique offer, a discount, or a clever hook to get them to pay attention (for instance, just making this up – Selling Your House? Paint Now and Boost Its Value!) and then target that specific audience.

The great thing about Facebook, though, is that it knows people’s interests DEEP, so you can narrow down your targeting to only a demographic you want – homeowners, parents, making X amount of money, having an interest in home improvement, real estate investing, and so on.

The problem is that most roofers, plumbers, doctors, lawyers, or pretty much anyone isn’t willing to wait out that initial period and trust that the algorithm will eventually notice it. As explained before, Google scans billions of sites, it takes time.

How hard is it for you to answer 15 text messages at the same time? Now imagine having to mathematically calculate which site out of tens of billions needs to be first so they don’t lose out on ad revenue, and so on.

There is a lot more at stake for Google to show a bad website to their users. Their resources and ad revenue will be impacted.

Check out this recent Angi lawsuit. That’s part 1.

Part 2. All Angi leads get resold to 5 or more different companies, and it’s a race to getting the lead first before other contractors.

Part 3. You don’t own the lead source. Angi does. It’s their site, not yours. You need an inbound lead channel you own, and that does not stop as soon as you cancel the service or advertising.

So, this not only excludes Angi, but Thumbtack, Google Ads, Facebook Ads, and others. They can all work if you put the effort in, but as soon as you turn them all off, the leads and calls stop.

But this is not the case with:

1. Word of mouth, of course
2. Referrals
3. Local SEO

Build an inbound lead acquisition channel. On the internet, Google is the type of channel you can rely on. It’s not going anywhere any time soon.

In fact, ads are getting more and more expensive because Google keeps pushing more and more websites down the page 1 so many companies who are not among the top 3-5 in their area who get no business organically are forced to run ads.

And how do you think Angi gets all of the leads they sell to you anyway?

Besides direct traffic, it’s through SEO! So why not cut the middleman out, and get those leads yourself without ever relying on other lead sources?

Not to mention this makes your brand more valuable and sellable in the long run.

Okay, I’ll go in-depth here.

• Opening up a profile on Google (if you don’t have it) your location(s)

Verification takes 1-2 weeks, it’s a little bit of an annoying part. You’ll either need to get a code via mail or record a video yourself.

But once we get through it, we can start digging the goldmine.

We’ll then need to fill it out completely. GBPs have fields for services, address, phone, description, posts, offers, questions and answers, and more. Using EVERY single field, we’ll eventually come up with a profile for you better than 90% of the competition out there.

Next, and this is where you step in, asking anyone you can for a review. Important, don’t get biased reviews, because it will show.

Ideally, ask previous customers, other business owners you might be working with, and so on. We’ll teach you some review acquisition strategies and methods that work like a charm.

• Creating/rebuilding your website.

No, this will not be just “any website,” but the one that’s optimized for Google. We’ll then add that site to your Google profile. That website needs:

1. A homepage where you just get people through the door.
2. A page for each of the services you provide. Why a page for each? Some customers want one, others want the other, and then there are some who need multiple. But if we just have “Roofing” and that’s it, you may lose out on some customers who are looking for a specific service only.
3. A page for each of the service areas. This is the key, most companies don’t do this. So, if you’re that roofer in SLC, you can likely serve the suburbs too. What we’ll need is a page for SLC, a page for Ogden, a page for Provo, and so on. Starting with 5-7 PER business location/GBP. Why this? Because these pages will rank on Google in each given area, and serve to expand the radius of each of your GBPs. Just look at how many customers use Google for finding roofers in our Utah roofing example per month in the attached image above, and you’ll figure out why we’re going to do this.
4. “Trust” pages. About us, Contact us, Our Portfolio (or Gallery), Our Reviews, Our Team, and FAQs you added to your Google profile could also have their own page. Our Certifications/Licenses maybe if they apply. Privacy Policy that legally protects you when collecting data from customers. And more.

Have all of these? Then great! This will save us some time. But you likely don’t, otherwise you’d not be here.

• Offpage SEO. Setting up social profiles. Building your citations on other directories besides GBP. These may get you a lead or two but they are mostly to show up when people look for your brand online. Facebook page, Yelp, and LinkedIn especially help build trust. Listing your site on other popular blogs too.

There is a ton more to mention, but this is a good overview. Want more insight into your specific situation, low-hanging fruit, and how much time it’ll take? Get our free audit!