Local SEO Agency Jackson, MS

On-page SEO refers to optimizing your website’s content. We’re talking:

• Crafting titles and meta descriptions that boost CTR (click-through rates)
• Categorizing your URLs properly (for instance, the URL for this page is oursite.com/locations/jackson-ms; similar will be done with your site)
• Using headers (like these) to structure your content so it’s readable both by your potential customers and Google
• Placing internal links between your site’s pages so that Google easily picks up your entire site and displays it in front of people faster
• Making sure the right keywords are being inserted into your pages’ texts

Basically, we’re making sure your site is speaking Google’s language.

Off-page SEO refers to building up your business’s “prominence” on the web.

Backlinks

These are links from other websites pointing to yours. Think of them as votes of confidence. The more high-quality sites linking to you, the more Google trusts you.

What is considered a “high-quality” site?

Simply put, a site that Google has already ranked for a lot of keywords. A site that Google already trusts and that has years worth of SEO and branding work already done on it.

We build these through different platforms where we help content creators on bigger media websites like CNN, Forbes, and others come up with unique and insightful information by providing them with answers they need for their articles.

Citations

For local businesses, citations are huge. These are mentions of your business name, address, and phone number on other websites (think of Yelp and BBB).

We make sure you’re listed accurately on all the important directories and review sites like these.

Technical SEO refers to all the nerdy SEO stuff that a lot of DIY SEOs miss. It’s about making sure your site is built on a solid foundation.

What does this mean?

SSL Certificate

If your site isn’t secure (https://), Google’s not going to trust it. SSLs are installed right at the start of the website build and that’s pretty much all that has to be done (yet still, many businesses don’t have it).

Mobile Responsiveness

Most people use Google on their phones (over 50% of all internet traffic comes from mobile).

If your site looks bad on mobile, you’ll lose out on HALF of your potential revenue. It seems insignificant but it truly isn’t.

Core Web Vitals

Google cares about “user experience,” which refers to how to, well, how good of an experience do Google users have on the platform.

If someone clicks on your site and then clicks right off because the site is too slow, that is considered a bad user experience. Core Web Vitals serve as sort of a standard in the SEO industry for user experience.

In short, we’ll make sure your site loads fast and passes this standard.

Crawling

Before Google can rank your site, it needs to be able to read it. That’s what “crawling” is—Google’s bots reading your site.

We make sure there are no technical roadblocks stopping Google’s bots from crawling your entire site.

Indexing

Once Google can read your site, we need to make sure it’s actually including all your pages in its “index,” which refers to all pages you can see in the results (even the ones on page 10). 

“Sitemaps” are used for this—to tell Google exactly what pages you want indexed and ranked.

Your website pages contain text, images, and videos. This is called content.

We’ll create content for your website pages that will:

• Rank on Google
• Impress your site’s visitors
• Convince them that you’re the right company for their needs

Types of content we typically create for clients:

• “Trust” content (About pages, Our Team pages, Our Reviews pages)
• Service pages-content that will show everything your company can do for its customers
• Service areas-content, like this page, which will rank in each given city you serve
• Informational content that will help answer all of your prospects’ objections before they even call you

And others.